Who owns the images,
and how they’re labeled.

What’s AI and what’s real

• The garments are real. Every image starts from your product photos and is checked against them.
• The models are synthetic. They are AI-generated people, not real individuals.
• The finish is human. Selection, compositing and retouching are done by hand, and we document it.

Files you can publish: labeled and clean

Every delivery includes images with a visible “AI-generated” label. Capsule and Lookbook also include a clean version. Our contract states who adds the label when the images are first published, and we provide the clean version only with that clause in place. The Compliance Pack is included with Capsule and Lookbook.

Metadata platforms read: IPTC and C2PA

We keep the provenance metadata our tools add, such as the IPTC Digital Source Type and C2PA Content Credentials, and we ask you not to strip it. Platforms read it: Google Merchant Center requires AI-generated product images to keep this metadata, and Meta and LinkedIn show an AI label for content that carries it.

Publishing in the EU (AI Act, Article 50)

From 2 August 2026, realistic AI-generated images of people published in the EU generally have to be disclosed as AI-generated, with a visible label. With Capsule and Lookbook, the Compliance Pack includes a one-page guide to labeling for the channels you use.

Running ads in New York

From 9 June 2026, New York requires ads that include AI-generated “synthetic performers” to disclose it conspicuously. If your ads run in New York, plan a visible disclosure.

Who owns the images

You get full commercial usage rights to the final images, exclusively. We transfer whatever rights we hold and document our human contribution. In the US and some other countries, purely AI-generated images may not be protected by copyright. Exclusivity and confidentiality in our contract protect you instead: your set and your model aren’t used for any other client.

Faces: synthetic only

• Synthetic faces only, unless you provide a real person’s signed release.
• No images of children.
• No third-party brands or logos in your images.

Your garment photos and files

We use your garment photos to plan and make your images, and we keep project files for 12 months unless you ask us to delete them sooner. If a collection is unreleased, tell us in the brief: we confirm how your files are handled before you send anything.